When you are in a food venture it’s quite difficult to survive for a long time if you don’t know how to manage customers in a way that stimulate them to come back to your outlet, it has absorbed that most of the restaurants close down within a year or two year because they failed to do the same efficiently. CRM is a term which means to maintain a relationship with customers, it’s a significant task for each & every business also it’s not an easy work for everyone actually. CRM software not only helps to manage relationship but to retain your lost customers and acquiring new one also.
Improvement in customer engagement can be achieved by adopting a right technique and tools, here I am talking about using a productive CRM Software which can help a restaurant to retain both their lost & new customer by analyzing their customer’s behaviour and targeting them in a right way.
An integrated CRM software makes managing customers easier. It helps to collect data from the customer and managing the same in a manner so that you can use them for a targeted campaign. Database creation is important to target the right customer in the right way.
Features of CRM software that encourage Customer Retention
Customer engagement is a challenging part for a restaurant. More time and resources along with proper research are to improve footfall and retain customers. The struggle is endless because the industry is full of competition. A CRM solution Equipped with all features like a loyalty program, cashback, the personalized campaign can help a restaurant to scale their business and boost turnover.
Loyalty Programs – Greet your loyal customers
Once you satisfy your customers with great services and hospitality, the second & vital step is to reward them which can stimulate them to come back to your outlet. Most of the high-end industries like goibibo, make my trip etc. giving special cash-backs & discount to their customers, to greet them, to feel them special.
One thing is important to consider is that general programs don’t work for everyone, all you need to customize them according to you customer’s need and preferences. Bingage gives you such amazing features that will help you to plan loyalty programs on the basis of targeted customers.
With the help of an ideal CRM, you can delight customers by sending good wishes on their special occasion which create a personal touch between you and your customer. What happened is, almost 90% of people like to go out to celebrate their special days, in this case, if you send a special greeting or any other special offer to them before 4 to 5 days, it will increase chances that your customer will remember your outlet at the time of planning party.
Customer Retention Solution
CRM is beneficial to track customers, it will help you to identify customers who are not visited for a long time. Sending them personalized message saying we will miss you with a good offer will increase the chances of customer retention. It will build a special relationship which encourages customers to come back. Using topmost customer retention strategies for restaurants will definitely increase customer engagements.
Bingage is giving such filters with the help of these you can track your lost customers or average spending customers which will improve the rate of customer retention and boost your total turnover.
Effective marketing – Keep Your Customers Updated
Marketing & branding should be done in an efficient manner, convey to your customers about each & every social media campaign you’re planning to start or any kind of social events.
Make an event calendar and send this to your customers by SMS or mail so they will save the date for your event or any other future visits.
Involving customers in special events give a hike to business so whether you are introducing a new dish, celebrating your silver Jubilee, you should delight your customer by making them a part of your restaurant. CRM for restaurants provide extreme features that assist restaurants to make the right efforts at the right way.
Feedback solution – Feel them that you care
Feedback from customers is necessary as well as an effective process, it gives you exact insights into your past activities, and you can plan improvement accordingly. It also makes the customer feel that you care for them. It is the best idea to share customer reviews for a strong branding.
Bingage helps with better feedback management by providing a paperless feedback system.
Online CRM software with amazing features of wallet, loyalty programs, and personalized campaigns will give a hike to your restaurant business and improve revenue instantly.