Running a restaurant is not for everyone. There was a time where only two things were required to run a good restaurant – delicious food and excellent services.
There was an era before Instagram, Facebook, food delivery application where a person doesn’t think to put a lot of efforts in creating customer engagement, but because of digitization, the game is totally changed. Now there is another third factor which became primary now is, MARKETING.
Now there is a three pillar of a Restaurant success.
✔ Good food
✔ Good service
✔ Good marketing
What Is Personalised Marketing? How Does It Work for Restaurants?
Personalised marketing is a kind of individual marketing, it is a technique of analysing customer data, their favourite & deliver individualised messages and products to them. This is a trending method of marketing, it has become imperative for any restaurant owner to get insights into their customer’s need and target marketing efforts accordingly.
Personalised marketing based on 4 R
Over a decade now it has become mandatory to pay attention to what your customer wants” if you want to survive for a long time you need to offer them a personalised experience.
Personalised the user experience
Now every customer wants a personalised experience, you need to work accordingly. To Analyse the customer’s preferences & target them..it’s essential to recognise each of them needs right? and it can’t be possible manually,
2. A person who likes “South Indian” has to be sent offer/SMS differently from a person who always eats “Chinese”
A personalised SMS marketing software can help you to run Customised campaigns.
Make your customer feel that… This SMS is only for him or her.
People enjoy receiving offers, but when it is directly approached to them it feels like the restaurant is speaking to them on an individual level, that is what customised offers work for a customer.
Example of a Personalised SMS:
Hope you are well, On the occasion of our 25th anniversary we are recalling our loyal customers. There will be 40% off to you from 19th to 21st January. To get your Discount use your Special Code: John40
To Run Restaurant Personalised marketing campaign, the following points you need to keep in mind. Please remember that you can’t do it manually, customer retention software with a feature of tracking customer visits will help you to get clear insights into customer behaviour.
And the parameters are:
1.Total no. of visits of customers
2.Day of visiting
4.Regularity of visits
6.Last day of the visit
So these are the different parameters which tell you the exact behaviour of your customer and you can identify them and target them with the right campaign.
I am sharing another example –
So, If you want to increase your revenue this way surely work for you.
Shoot a campaign:
Revealing New year deal for you. Get 20% cashback on order amount Rs. 599. (If 500 is your average bill amount)
Cashback Loyalty Program for Restaurant
To make a relation with customers it’s important to give them something in exchange for making a purchase, A
A customer receiving an offer/SMS customised according to his/ her need will 10 times increase the chances of getting the order from the customers.
Want to Increase your revenue by 80%?
Start tracking your customers purchasing behaviour and targeting them with the right SMS campaign Now: An Effective Personalised SMS Marketing Tool for your Business.