F&B industry is particularly a difficult business. Agree?
Well for those who don’t know, 60% of restaurants fail in the first year and 80% closed down within five years of operation. It has been absorbed that many of the new restaurants couldn’t survive in such high competition and closed down shortly. Do you know why?
There are multiple mistakes by a restaurant owner such as bad location, high rentals poor profits, and a person’s inexperience and many more. The key
“Sometimes a person shouldn’t only learn from success stories but learn from unsuccessful people’s stories also”
If you can learn from the past errors you can easily overcome obstacles which are generally small but can affect on the future of your Restaurants.
Here I am sharing common mistakes done by the Restaurant owners that you can’t repeat in future.
1. Inexperienced Owner
If you are not so much familiar with the industry, take help of an expert to manage operational & stratigical activities. Hire a manager who has immense knowledge in a similar field. The restaurant industry is very complex, if you don’t know how to tackle all the operational and management activities, it may harmful for your business
2. Poor Management System
Restaurant Management System should be strong. A bad management system leads to poor operations and fewer customer engagements. If you are unable to manage your business & staff, It will affect customer experience, increase cost as well as generate dysfunction. Gain knowledge of how to onboard employees in the Restaurant.
3. Selection of the wrong location
Location plays an important role in your restaurant success. Restaurant fails because of selecting a location with a less targeted audience, poor management, bad parking system and all. Walk-in traffic generates 50% of restaurant revenues so don’t forget to make revenue from the people passing by your way. Many good establishments are known for shutting down only because of poor location.
4. Weak Marketing
In our previous article, we already explain the importance of marketing for a Restaurant success, not enough marketing can be a reason for your Restaurant failure. Today’s customer is overwhelmed with varieties and choices so ignoring the marketing of your services or product could be your biggest mistake. Go for personalised marketing campaigns that target the right audience in the right way.
Participate in local food festivals to showcase your speciality, This is the best way to advertise among thousands of local people.
5. Unsatisfactory Customer Services
Repeat customers are the backbone of any business who usually bring new customer through word of mouth or Referral marketing. Customer likes exceptional services and that thing converts them from your new customer to your fans. It also improves positive online reviews. Restaurant management solution will help you with good customer service.
6. Large & Confusing Menu
A complex menu is not just misleading to people but it’s difficult to maintain. It is difficult for the chef to prepare such variety of dishes also, it decreases customer satisfaction if it would take time to deliver.
The restaurant industry is challenging, but on the other side, it’s quite rewarding. With an experienced staff, strong Restaurant management and smart use of Technology you can surely touch the sky. We are very sure that your Restaurant will face huge Success 🙂
Want to get back your potential customer to your Restaurant? Check out how you can retain customers & boost Restaurant Sales with the help of a Customer Retention Manager?