Are you Running a Restaurant/Cloud kitchen or any other type of Restaurant ??
Want to know about worth of using CRM 💁
Or why you need a CRM in your Restaurant to grow?
See, We are living in ara of technology, & which is involving continuously. when I talk about the restaurant industry, trends are improving rapidly, similarly customers demand, preferences are changing.
Without the help of the latest Restaurant technology such as CRM or POS systems, it’s hard for a business owner to stand ahead of the competition as these software helps with automation & management and make work easier.
When we talk about the Restaurant Industry there is an enormous growth in the tech market.
According to a new report by Grand View Research – The global CRM Software market is expected to reach USD 81.9 billion by 2025.
Similarly, Restaurant CRM Market Growing Massively by 2019-2026. This growth trend is expected to continue in the coming years because of CRM suites.
Why Restaurant Needs CRM?
In simple language, the software is something that makes a particular work easy right? I agree the context is different but the purpose is the same.
Restaurant CRM works the same, it makes the job of the restaurant manager/owner easy, like when the manager is recording customer data on the excel sheet then it will be hard for them to find out each and every customer’s data plus one can’t segregate them plus marketing automation is almost impossible.
On the other way, Restaurant CRM or any kind of CRM helps with customer data management easily and effectively with add-on features.
What are the Benefits of Using Restaurant CRM Software –
Why CRM for Restaurants has significant value in the growth of the business? We have already discussed the importance of restaurant CRM software, here will learn in detail. So let’s start.
If you run a restaurant, then you must know that becoming a successful restaurant owner is not easy, although there are numerous free restaurant marketing ideas available on the google which you can explore and get your business on track.
A. Customer Behaviour Analysis
Go for AI-enabled CRM software which helps you with big data analytics and deep learning. You must be thinking what is it?
So it is actually sorting out a large number of customer data to uncover hidden patterns, trends and customer preferences. to discover important information for quick decision making.
B. Focus On Retention Instead of Aquisition
CRM helps you to keep customers coming back to your restaurant, it clarifies the factors that contribute to repeat dining..e.i. to get repeat customers for you. Now the question is how?
Well, as I explained above about customer behaviour analysis right, so after that you’ll be able to find out your existing customer’s preference; likes dislikes, favourite dish, visits days and many more.
Here would like to add one point – If you focus on repeat customer they become your most loyal customer and help your restaurant to attract new customers.
Let’s dig into repeat customer statistics –
Retaining existing customer is 7x times less expensive than acquiring a new one.
80% of your future profit comes from 20% of your repeat customers.
The probability of selling to an existing customer is 60-70% & The probability of selling to a new prospect is 5-20%.
80% of businesses surveyed rely on email marketing for customer retention.
A 5% increase in customer retention through a restaurant loyalty program can lead to an increase in profits of between 25 and 95%.
C. Real-Time Customer Feedback Management
A Successful Restaurant owner works on data or we can say based on numbers. Gathering customers data and manage it with the help of restaurant management systems strengthen future business strategies.
Today’s restaurant owners are using customer feedback system which helps with real-time analysis of customer behaviour. If you are using a complete 360° restaurant management system, customer feedback management will come along with all the features. Which enables collecting feedback via a digitalised customer feedback form in restaurants.
D. Run ROI-Based Marketing Campaigns
Wanna know why I penned ‘ROI-Based’? Let me explain, Restaurant business people are kind of less-tech-savvy persons. They run marketing campaigns but sometimes don’t get that impressive results. But we have designed bingage as the easiest to use and affordable restaurant marketing automation software with all the automation feature that enables running impactful personalised marketing campaign with higher ROI.
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