{"id":485,"date":"2019-08-09T09:37:47","date_gmt":"2019-08-09T09:37:47","guid":{"rendered":"http:\/\/bingage.com\/blog\/?p=485"},"modified":"2019-12-30T14:02:48","modified_gmt":"2019-12-30T14:02:48","slug":"7-free-restaurant-marketing-ideas-2019","status":"publish","type":"post","link":"https:\/\/bingage.com\/blog\/7-free-restaurant-marketing-ideas-2019\/","title":{"rendered":"7 Proven Restaurant Marketing Ideas You\u2019ll Wish Someone Would Have Told You Before"},"content":{"rendered":"
<\/div>\n

The kind of marketing that is done today is completely different from what it used to be earlier.
In order to become a successful restaurant owner<\/a>, one has to come up with ideas that make them stand out from the crowd!

Here are some restaurant marketing ideas you need to focus in order to make it successful.<\/p>\n\n\n\n

1. Start by offering customised Experience<\/strong><\/h2>\n\n\n\n

Stop sending bulk SMS to each and every customer with the same typical message. No one cares, people don\u2019t respond. Now the customer wants \u201cPersonalised Experience\u201d tailored according to their choices and preferences. and As a restaurant owner, you will have to focus on that.<\/p>\n\n\n\n

A study says <\/strong>customised content creates resonance for the reader because they feel it on an individual level<\/strong>. Personalised Marketing<\/a> is 48% more effective than bulk SMS marketing.<\/p>\n\n\n\n

For example –<\/strong><\/h4>\n\n\n\n

A person who likes \u201cSouth Indian\u201d has to be sent a different offer\/SMS from a person who always likes \u201cChinese\u201d<\/p>\n\n\n\n

Right?? Similarly, We can\u2019t send Offer of the Chicken lollipop to the person who always prefers vegetarian. Got my point?<\/p>\n\n\n\n

\u201cPersonalisation is all about sending the right information<\/strong> to the right people<\/strong> at the right time<\/strong>\u201d<\/p>\n\n\n\n

See the example below –<\/p>\n\n\n\n

\"personalised<\/figure>\n\n\n\n

JUST for YOU<\/strong> \u2014 Did you read the line that\u2019s the magic that creates customers and brings them back with you \ud83d\ude42<\/p>\n\n\n\n

Only For You: A Complete Guide to Personalised Marketing<\/a><\/strong><\/p>\n\n\n\n

2. Offer Birthday Greetings and Rewards<\/strong><\/h2>\n\n\n\n

Birthday rewards and freebies<\/strong> are parts of a restaurant loyalty program<\/a>, for loyal customers to keep maintaining a relationship with them. Healthy customer relationship provides high paid value customers, Sending birthday offers to customers increases customer loyalty. <\/p>\n\n\n\n

We stressed on the point on why restaurant owners should send birthday wishes to customers and came to the following points –<\/p>\n\n\n\n

A) The priceless tactic in winning over lifetime customers.<\/p>\n\n\n\n

B) Customers are expecting special treatments, offer them birthday freebies gain customer loyalty.<\/p>\n\n\n\n

C) Don\u2019t let your rivals take your customers by offering birthday benefits, Be sure in this case, you\u2019re not only losing a potential birthday splurge, but also a chance to hit a high sales likely to gain from the entire party!<\/p>\n\n\n\n

So don\u2019t forget to share good thoughts on your customer\u2019s special days.<\/p>\n\n\n\n

Example –<\/h2>\n\n\n\n

Hey Lisa, Grand palette wishes you a very Happy Birthday!!<\/p>\n\n\n\n

\u201cToday special for you- Get 20% discount on an order above 1500 minimum 2 people. Get 50% on your family dinner Minimum, 5 people. 
Your code -LISAGP20\u201d<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

3. Holidays Marketing<\/strong><\/h2>\n\n\n\n

Pick an upcoming holiday or any special days, run a marketing campaign on holiday theme, like recently Rakshabandhan and independence days are coming, you can plan something to create engagement among people and be on limelight.<\/p>\n\n\n\n

A) Rakshabandhan is a festival of brother & sister, you can go with online contest something like sharing, tagging and winning giveaways.<\/p>\n\n\n\n

See the example below \u2014 Ferns and petals advertising dining offer on Raksha Bandhan.<\/strong><\/p>\n\n\n\n

\"raksha<\/figure>\n\n\n\n

<\/p>\n\n\n\n

4. Leverage a grand local event<\/strong><\/h2>\n\n\n\n

Suppose a grand event is happening nearby your area, like any sports festival, dance carnival or any other with a huge audience. 
You can generate more business by inviting event crowd to your business, by giving them an offer.<\/p>\n\n\n\n

Something like these –<\/strong><\/h3>\n\n\n\n

Get 5% off on burger on showing passes on the nearby event. This will create excitement among the people to come and enjoy the burger at your restaurant. Is it sound interesting?<\/p>\n\n\n\n

5. Be Engage in social media<\/strong><\/h2>\n\n\n\n

Social media is the best platform for business where you can get more business with a less cost if you are using it for the right.<\/p>\n\n\n\n

Social media stats are showing that \u2014<\/strong><\/h3>\n\n\n\n

Brands are leveraging social media platforms<\/strong> to connect with the audience and invite them by advertising their menu, special dish, special events among the targeted audience. Importance of social media marketing for restaurant<\/a><\/b><\/span> is high as 75% of consumers use Facebook recommendations while selecting a restaurant.<\/strong><\/p>\n\n\n\n

\"example<\/figure>\n\n\n\n

6. Get micro-influencer for your brand<\/strong><\/h2>\n\n\n\n

Micro influencer marketing<\/strong> is a tested strategy trending in 2019, micro-influencer includes food bloggers, restaurant reviewers that have huge followers are playing an important role in branding and driving traffic for restaurants, Instagram<\/a><\/strong> has emerged as the prominent channel in influencer marketing it provides feature to share food pictures and videos among audience, You have seen several bloggers who have a reputed page, and remarkable followers.<\/p>\n\n\n\n

Brands are considering influencer marketing because they maybe not have higher followers as like celebrities but their recommendation impact on the people as they interact people on a more personal level.<\/p>\n\n\n\n

Get Collaboration reputed Food Bloggers, Vloggers, and social media influencer, this is one of the best ways to reach out to the potential customers.<\/p>\n\n\n\n

Sharing one of the examples of influencer marketing –<\/h3>\n\n\n\n
\"what<\/figure>\n\n\n\n

7. Create marketing campaigns filled with Emotions<\/strong><\/h2>\n\n\n\n

Get back with emotional restaurant advertising<\/strong>, Emotions are something that never lets you forget about something if someone connects with you emotionally, it generates a completely different impact.<\/p>\n\n\n\n

Take help of storytelling, engage with the audience. Share their memories with your restaurant on social media and tag them, believe me, it will work!<\/p>\n\n\n\n

Emotional marketing is something that pursues buyers decision. You have to make your customer feel in order to make a connection with them.<\/p>\n\n\n\n

Sharing Famous brand Coca-cola \u201cShare a Coke\u201d campaign<\/strong><\/a> was one of the most successful campaigns. Wanna know what was it?<\/strong><\/p>\n\n\n\n

\"coca<\/figure>\n\n\n\n

They have produced 20-ounce bottles with the 250 of the country\u2019s most popular names with the company\u2019s iconic logo. Where consumers are urged to find bottles with names that hold a special meaning for them and ask to share with friends and family. It got success because they connected with consumers on \u201cpersonal level\u201d<\/strong><\/p>\n\n\n\n

For example<\/strong>, when consumers share a name-branded Coke<\/strong> bottle with his loved one, they feel like honouring their special ones rather than promoting the brand itself.<\/p>\n\n\n\n

<\/p>\n\n\n\n

So these are the top restaurant marketing ideas you need to execute now if you want a long term growth for your restaurant, Hope these ideas would help you to scale your restaurant.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The kind of marketing that is done today is completely different from what it used to be earlier. In order to become a successful restaurant owner, one has to come up with ideas that make them stand out from the crowd! Here are some restaurant marketing ideas you need to focus in order to make […]<\/p>\n","protected":false},"author":1,"featured_media":1653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80],"tags":[31,64],"yoast_head":"\n7 Restaurant Marketing Ideas and Trends (That Actually Works)<\/title>\n<meta name=\"description\" content=\"Unique Restaurant marketing ideas which are top trending in 2019 (If applied properly in the year ahead of 2020) can really boost ROI of your Restaurant.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bingage.com\/blog\/7-free-restaurant-marketing-ideas-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Proven Restaurant Marketing Ideas You\u2019ll Wish Someone Would Have Told You Before\" \/>\n<meta property=\"og:description\" content=\"Unique Restaurant marketing ideas which are top 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