Updated on 24th April 2023: Mother’s day is coming and you must be looking for the best ideas to increase sales on the occasion of mother’s day that you can simply implement. Well, As per a study, 87 million people will dine at a restaurant on mother’s day. This is the best opportunity for the F&B industry to choose the best promotion ideas so that people can choose your restaurant for eating out or food delivery.
Implementing best mother’s day promotion ideas not only help to increase customers but if planned right, can help in upselling.
7 Mother’s Day Promotion Ideas:
To capture mother’s day traffic in your restaurant, you will have to do something unique that can grab the attention of your targeted audience.
1. Arrange a Dance party for Moms
Organise a dance party, especially for moms, don’t forget moms who are always ready for a night chilling out. Arrangement of a Dance party on mothers day will be the perfect way for restaurants, bars and nightclubs to captivate business on this family-friendly celebration.
Look at the example below – How Arabesque Restaurant is calling traffic on mother’s day, they are serving dance, music, and terrific food.
2. Offer them a Second Visit –
Why should the Mother’s Day celebration be for one time only? If you are getting high traffic, use this opportunity to make it higher. Give your guest another chance to visit, and offer them visit again card with an offer with a limited period. That will derive immediate traffic.
Similarly, you can offer a customised discount Code or coupons to moms. or Any other discount to boost repeat sales.
3. Offer Free Meal
Offering freebies could be the best idea to grab mom’s attention. You can offer free desserts, a dish or anything which you want. Bella Italia is giving free Fizz for mammas,
They make sure this mother’s day is going to be special for families. Whether you want to take Mom for a light lunch or dinner meal, They are offering a perfect present for you!
4. Design a Mother’s Day special menu
According to the National Restaurant Association, 47% of moms are saying that having a meal with family is the best gift they want on this day. Another 10% want loyalty schemes. (You can opt for a to attract such traffic) So these numbers represent that there is a huge opportunity for your business to capture new guests, recall existing customers, and develop your brand reputation.
Of people who are planning a dinner at a restaurant on Mother’s Day, only 24% go for brunch, while about 50% go for dinner. So plan promotions accordingly.
Romano’s Macaroni Grill Italian Restaurant offers a customised menu, especially on mother’s day on a specific period of time. That will create buzz and make people book their tables immediately.
5. Host an Event, Something like a cooking class, or Artistic seminars for Moms
Plan such events should look out of the box.
If you desire to make Mother’s Day more special in your restaurant, think of something that is one step further.
Atrium Kitchen is hosting an event, celebrating Mom’s day with a delicious brunch experience! Guests will learn to make savoury & sweet brunch treats delightful, everyone!
Something that your guests will build memories in addition to enjoying a mother’s day special meal.
5. Don’t Keep Moms Wait!!
Keep this point on the top of the list, Don’t keep your guest waiting for too long” First review all the points – how much space you have, and how many people you can serve because customer satisfaction drives customer retention.
You must have seen negative restaurant reviews like “waited almost 50 minutes for a table, the waiter took another 10 minutes to even bring water for us, my mom had to wait a long time..and so on. So to handle this, try to reduce waiting time. You can give a pre-booking option for better convenience.
6. Live Music will enhance the Mood
This is an important Mother’s Day dining promotion idea for bars, which may face difficulty to bring traffic on this day because usually, families with small children won’t feel a bar is an appropriate choice for them. So invite live musicians to perform and market your place as a modern choice for a holiday meal. Make a moms-friendly atmosphere.
7. Share the love and moments on Social Media
No matter whether you are offering a special on mothers or not, do not forget to share mother’s day special sayings that will show love for moms. Share creative graphics which reflect your respect for mom and invite them to celebrate this day with family. Target children to make mother’s day special for their moms by advertising as the best mother’s day gift for moms is to go out with her and spend time with her.
You can also Run a personalised mothers day SMS campaign for your special customers saying…
Hello, Mr/miss/Mrs…XYZ(name compulsory)
Mother’s day is just around the corner, We are organizing a party with a live music performance by Rock Band.
Please Come with your mom and get 50% off your bill.
To book your table contact – 751666****
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