As a restaurant owner, you have a lot on your plate. You’re responsible for managing the overall health of your business, from customer satisfaction to employee training. But with so many moving parts, it can be hard to keep track of what’s going on in your restaurant day-to-day.
We all know that in the restaurant industry, customer retention is key to success. But it’s hard to retain customers when you don’t have the right tools at your disposal. And that’s where Restaurant CRM comes in.
- It helps manage customer data and feedback
- It makes it easier to track marketing campaigns
- It makes it easier for staff members to work together efficiently
- It helps improve customer service & Many More
Read the Blog to the end to know what you are truly missing in business because sustaining good relationships with customers is just as important in the hospitality industry as having a proper functional kitchen.
1. To get insight into Your Customer’s Buying Behaviour (Which your billing software is not giving)
It helps you track sales data, and get a clear insight into customers’ buying behaviour so you know exactly how much money each customer spends each month/year and how often they come back to dine with you again! You can make better predictions about customer behaviour, which will help you better understand how to tailor your marketing strategy.
2. To Provide Personalised Customer Engagement (Because 71% of customers want the same)
You can increase engagement with the brand by providing more value to customers through personalized interactions (like birthday offers). You’re able to see where customers are coming from, so you know how best to target new ones.
It’s not important to target all but to target the right one. The core value of a CRM is to find out your potential customers to you. Grow your business through better knowledge of your customer and target them in the right way. CRM allows treating your customer as an individual. It collects valuable customer data which helps you with the targeted marketing.
3. To Gather Customer Feedback with a Digital System (Because Paper-based feedback forms are outdated now)
Restaurant CRM is one of the most useful tools for restaurants. It helps with customer feedback and makes sure that your customers are happy with the service they received from you.
One way that restaurant CRM can help businesses get customer feedback is through surveys. By asking customers questions about their experiences at your restaurant, you will be able to find out what they like and dislike about your business so that you can make changes accordingly.
And when customers leave feedback, it’s automatically sent straight back into your database for future reference. That way if someone says something negative about your restaurant (or something positive), it doesn’t get lost in the shuffle—you’ll always have access to that information whenever you need it!
4. To Increase Repeat Purchase: (Returning Customers Spend 67% More Than New Customers)
Directing your staff to be focused on loyal customers and create and personal touch can make a crucial change in business. Customer information plays an important role in that, all you need is to have your customer’s basic information to do the same task.
For example, remembering a customer’s name can’t possibly manually but CRM can allow you to keep track of all of your customers. Your staff can call by their names like Hello Mr Mayank or Miss Tanisha etc. and you can send them a personalised message by offering some attractive offers based on their most preferable dishes.
5. To Implement a Loyalty program in your Restaurant (Increases Customer Lifetime Value)
Loyalty programs are an excellent way for restaurants to keep customers coming back again and again. They give customers something extra when they visit often enough or spend a certain amount of money at once (e.g., get 5% assured cashback on every purchase). Loyalty programs also encourage repeat visits.
You can offer them discounts and rewards for coming back to your restaurant. This will encourage them to keep coming back, which means more money in your pocket.
Benefits of restaurant loyalty programs:
- Increase sales by up to 30%*
- Increase customer retention by up to 30%*
- Increase average check size by up to 15%*
Start Loyalty Program at your Restaurant : Get Started for FREE
6. It keeps your staff on track: (Measure their performance)
You can use it to remind servers to do things like ask for a customer’s email address or birthday or to remind them about special offers. This helps them keep up with the things that will help build relationships with customers, which is the basis of any long-term success in the restaurant industry.
7. It is a Must-Have to improve customer service: and makes your life easier
It makes your life easier: If you’re spending less time doing paperwork and more time serving customers. CRM store contact history, past purchases, and customer preferences from your client database. It will help you improve customer service and satisfaction levels, which is one of the key factors in long-term growth for any business.
It all adds up to better customer service and happier employees who stick around longer—which means happier customers too!
Which Restaurant CRM to go for?
A good restaurant CRM should be easy to use and intuitive enough that anyone on your team can figure out how to use it. You don’t want something so complicated that only certain people can use it—you want something everyone can access so they can all work together more efficiently. Try Bingage, an easy-to-use All-in-one CRM and loyalty solution for restaurants. We are simplifying customer engagement and loyalty with a unified restaurant marketing tool.