Updated on 15th September 2021.
Diwali is around the corner, I’m sure as a restaurant owner, you must be finding some fruitful marketing ideas to catch the attention of your audience with the purpose to boost revenue.
No matter what type of restaurants you are running, the festive season is always a great time to come up with creative restaurant marketing ideas for Diwali.
After the pandemic, people are ready to celebrate the new normal wali Diwali, as per a study by a Business Insider, 50% of customers are likely to increase their spending on festivals this year.
So gear up, this is the best time to come up with Diwali marketing ideas that can actually work for your business. You don’t need to do something big but a small creative step can change history!
So let’s start with a few unique and easy ideas that you can adopt-
1. Leverage Social Media Marketing
Social media is the best way to market and reach the target audience. Plan some of the best Diwali offers and start advertising prior one or two weeks from the festival.
According to a report, There are 3.4 billion active users is on social media. Restaurant Social Media marketing is important to attract a target audience as 75% of visit social media before deciding on a restaurant to eat a. Festivals like Diwali is the best time to showcase your brand among the people like following –
3. Video Marketing
Video marketing is in trend! Make an attractive video whether it is based on Diwali, Based on your food theme, any kind of educational video like a recipe or something else.
Trust me, People like original content and if you providing them with something beneficial they will definitely like and follow your brand.
3. Target Bulk Size
Festivals are the season that makes a family together, which means to be celebrated among the group. It is the time when families collect and eat together and enjoy the time. Make it more special for them.
Example – 50% discount on the billing of 5000, (Minimum persons should be 5) You can decide whatever percentage of discount you wanna give the customers. In the festive seasons, people look for the best Diwali offer, offering them attractive discounts would be great for your brand.
4. Offer them Loyalty
Giving out cashback as a loyalty reward is the best way to attract customers, don’t lose the opportunity to convert a one-time customer to your long-term customers, offer your guest the best possible cashback rewards.
Restaurant loyalty programs are the best way to make it possible, which simply helps the owner to make the customers smile and feel their purchase worth.
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5. Send Personalised Campaigns
This Diwali, send an automated personalised SMS campaign to each of your customers, personalised means by their ‘first name’. Do you know, that sending SMS/ Emails by name increases the open rate by 26%
Along with the SMS, Send special Diwali dining offers for families, friends. Plan a marketing campaign, create Diwali offers templates and send it with attractive messages.
5. Offer Freebies
Festivals especially Diwali is all about spreading happiness. Offer free complimentary sweets to your special customers as a gift. What you can do is provide a complimentary sweet dish with the customer’s order. This will create a different gesture and helps with customer relationship management.
6. Run online Contest
Create customer engagement, this is the best time to showcase your brand by trying up creative campaigns and online activities.
Run online contest on social media, free giveaways campaigns, and plan attractive social media campaigns to increase footfall.
Here is an example of an online Diwali contest by a restaurant –
7. Offer Customised Coupon Voucher
Plan customised coupon code for the customers that they can use this Diwali, instead of giving the same coupon code to each and everyone, make it personalised for special customers –
Example – Kumar212 and khushi201 and more.
8. Purchase-based Rewards
Offer cash back according to the purchase amount of the particular customers. What you can do is, Plan different packages like –
9. Host Diwali Events
This idea will suitable if you have enough budget and place. You can plan a social event or kind of workshop to generate a crowd.
For example – you can host a special Sweet making workshop on the occasion of Diwali for ladies and invite them to come with minimum registration charges. Like 100 or 150.
So Above are some of the best restaurant marketing ideas you can use this Diwali and make your brand stand out of the box.