Land of festivals, India.
Indians give special importance to their festivals. The festive season is the great opportunities for the business owner to make more sales, same in the restaurant industry.
No matter what type of restaurants you are running, the festive season is always a great time to come up with creative restaurant marketing ideas for Diwali.
According to stats, On average, Indian people spend 250 billion on Diwali shopping and rest others spend on food and beverages. Since consumer habits are changed due to COVID19, it is important to adopt a few ideas to increase restaurant sales on Diwali.
Here I am sharing some of the best restaurant marketing ideas for Diwali that helps you to boost your restaurant sales faster.
1. Leverage Social Media Marketing
Social media is the best way to market and reach to the target audience. Plan some of the best Diwali offers and start advertising prior one or two weeks from the festival.
According to a report, There are 3.4 billion active users is on social media. Restaurant Social Media marketing is important to attract a target audience as 75% of visit social media before deciding a restaurant to eat. Festivals like Diwali is the best time to showcase your brand among the people like following –
2. Target Bulk Size
Festivals are the season that makes a family together, that means to be celebrated among the group. It is the time when families collect and eat together and enjoy the time. Make it more special for them.
Example – 50% discount on the billing of 5000, (Minimum persons should be 5) You can decide whatever percentage of discount you wanna give the customers. On the festive seasons, people look for the best Diwali offer, offering them attractive discount would be great for your brand.
3. Offer them Loyalty
Giving out cashback as a loyalty reward is the best way to attract customers, don’t lose the opportunity to convert a one-time customer to your long-term customers, offer your guest the best possible cashback rewards.
Restaurant loyalty programs are the best way to make it possible, which simply helps the owner to make the customers smile and feel their purchase worth.
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4. Go for Personalised SMS Text Campaigning
This Diwali, send automated personalised SMS campaign to each of your customers, personalised means by their ‘first name’
Do you know, to send SMS/ Emails by name increases open rate by 26%
Along with the SMS, Send special Diwali dining offers for families, friends. Plan a marketing campaign, create Diwali offers templates and send it with attractive messages.
5. Offer Free Sweets
Festivals especially Diwali is all about spreading happiness. Offer free complimentary sweets to your special customers as a gift. What you can do is provide a complimentary sweet dish with customer’s order. This will create a different gesture and helps with customer relationship management.
6. Run online Contest
Create customer engagement, this is the best time to showcase your brand by trying up creative campaigns and online activities.
Run online contest on social media, free giveaways campaigns, and plan attractive social media campaigns to increase footfall.
Here is an example of an online Diwali contest by a restaurant –
7. Offer Customised Coupon Voucher
Plan customised coupon code for the customers that they can use this Diwali, instead of giving same coupon code to each and everyone, make it personalised for special customers –
Example – Kumar212 and khushi201 and more.
8. Purchase-based Rewards
Offer cashback according to the purchase amount of the particular customers. What you can do is, Plan different package like –
9. Host Diwali Events
This idea will suitable if you have enough budget and place. You can plan a social event or kind of workshop to generate a crowd.
For example – you can host a special Sweet making workshop on the occasion of Diwali for ladies and invite them to come with minimum registration charges. Like 100 or 150.
10. Video Marketing
This one I am putting in last (because it suddenly comes up in mind)
This one is the best way to market your restaurant among your target audience. Make an attractive video whether it based on Diwali, Based your food theme, any kind of education like a recipe or something else.
Trust me, People like original content and if you providing them something beneficial they will definitely like and follow your brand.
So Above are some of the best restaurant marketing ideas you can use it this Diwali and make your brand stand out of the box.
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