As we step into the new year 2023, Keeping an eye on the trends emerging in the restaurant industry is essential. Growing up with your latest technology trends can give your restaurant a competitive edge and ensure that you serve your customers the best possible experience.
In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog.
In this blog, we will discuss the 7 Restaurant trends set to reshape the industry in 2023.
1. Hyper Personalised Marketing 2.0
Personalization refers to communicating with customers at every touchpoint. It helps to predict customer behavior to provide customers with what, how, and when they want services as per their individual preferences.
99% of owners agreed that personalization helps build better customer relationships, which is the key to improved guest retention.
Hyper-personalization leverages artificial intelligence (AI) and real-time omnichannel data to deliver more relevant information. It allows the creation of personalized data and restaurant-tailored segments of the audience (customer personas) for more meaningful interactions with customers, and effective campaigns thus ensuring customer loyalty.
2. Marketing Automation
Marketing Automation allows restaurants to set up customized rules that instruct the system to automatically collect guest data in the database, and send messages based on guest behavior. Marketing automation frees up time elsewhere but also results in more impactful campaigns.
90% of customers are more likely to purchase from a brand that provides personalized experiences, which clearly shows that it can no longer be ignored when it comes to a restaurant marketing strategy.
With automation, all you have to do is set up a segment for all customers whether they are regular customers or lost customers, or customers coming occasionally, It automatically sends them a personalized email congratulating them on reaching VIP status and offering them a special discount.
Use Bingage to send automated campaigns for your customers to gain engagement and loyalty from your customers.
3. QR Code Technology
The restaurant industry has evolved significantly over the past few years. QR codes for restaurants have emerged to be an essential tool for a better experience.
Right now, the most prominent features of QR codes in restaurants are:
- Sharing digital menus: It allows guests to scan the QR and view the menu and choose what to order from there. It enables contactless food ordering.
- Collect customer feedback and reviews: With the help of a QR code, you can enable customers to give feedback quickly and with their ease.
Bingage helps restaurants to create a digital feedback system to send customers a feedback form from where they can give feedback.
- Gamified QR code: This is the best feature to collect the database of your Zomoto/swiggy customers and convert them into your existing customers.
For Instance: Put the QR code on every online parcel, the moment customers will scan the QR code you can fetch their data and convert them into walk-ins.
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4. WhatsApp Marketing
As we know WhatsApp is the most popular messaging app in the whole world. It has billions of users worldwide.
However, it is the best platform to communicate with your audience and create a relationship with them. With the help of WhatsApp marketing, you can send restaurant menus directly to your customers, share food & drink photos, share offers, and coupons, ask them to review your restaurants and much more from one single Platform.
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5. Customer Loyalty Reward Program
You can create a customer loyalty reward program in sync with the current restaurant trends. Such a program can help your restaurant see a higher revenue, with existing customers visiting your restaurant more frequently. Offering special rewards to your customers will impress them, force them to your restaurant, and enable you to maximize the value you can get from them.
Get innovative with the perks you offer to your VIP customers. Isn’t it great to make your returning customers feel appreciated for their loyalty toward your restaurant?
Use Bingage to create a unique loyalty program to retain and reward your customers. It will help you boosts loyalty and helps you achieve meaningful customer engagement.
6. Email Marketing
Email marketing for restaurants is a super-trending digital strategy because it works. However, for many restaurant owners, the idea of sending emails to their guests is nothing but exciting.
According to a report, there is a 35% of chance to engage with your customers through Email Marketing.
With the help of Email Marketing, you can entice new customers to your restaurants, send emails to your lost customers, or share special offers and coupons easily.
This can generate traffic and engage with your customers by providing valuable information to your customers.
7. Video Marketing
In this era, the idea of producing videos and using them for marketing your brands has been really popular. With the help of good video marketing strategies, a lot of brands have been able to reach out to more audiences and boost their overall performance by huge margins. It is not only cost-efficient but really effective.
76% of all adults have agreed that they purchased a product only after watching a video that is made on it.
During restaurant marketing, one of the difficult things to tackle is how you can connect with people. Videos are easily the best ways in which you can reach out to more people and attract them to your business. It is a tool that helps to reach out to countless people in a short time.
You should always remember that keeping your restaurant business updated with the latest technology trends is an intelligent step towards familiarizing yourself with what’s trending in the market and how these trends can attract your customers to your restaurant.
A viable CRM Software, loyalty program, marketing automation, personalization and WhatsApp marketing these latest trends can help you build an excellent result for your customer.
However, you should run your business by following the latest trends. and so are these marketing trends that will surely help you throughout the year and in the coming years off course.