Undoubtedly, social media such as Facebook, Instagram, Twitter, and Pinterest is a powerful yet effective tool for e-commerce. In fact, it’s an easy, fast, efficient, and affordable way to reach your customers if it’s done in the right way. Social media for e-commerce has become a powerful element to prove identity in the market and gain exclusive revenue in your business.
Using social media platforms to boost your sales revenue offers many benefits to building a strong business.
According to a report, after following a brand on social media, customers engage with them more interestingly. and around 93% check out the brand’s website or account, 83% make a purchase, and 85% recommend the brand to their friends and family.
Benefits of Using Social media marketing for E-commerce:
I think you all are familiar with the role of Social media marketing for E-commerce and the fact that you cannot market your E-commerce store without using social media. The benefits of social media are huge in number and the best part is that it doesn’t need any vast commitment or resource to make it done or to pull it off!
All it takes is a few hours of your day, an active account on popular social media platforms like Facebook, and Instagram, knowledge of whom you should target, and an affordable budget.
There must be a question in your mind that Is social media effective for E-commerce, so for your answer let’s discuss some benefits of social media marketing in E-commerce
1. It expands your online reach
According to Ecommerce Social Media, stats 71% of adults use social media with access to the Internet, and to this positive statistic almost every Ecommerce business can benefit from marketing in social media channels like Facebook, Twitter, Instagram, and Pinterest and that’s how it expands your online reach.
2. More traffic to your website
Your website is where your marketing and sales happen. Social media is one of the marketing tools to get your leads and customers to your site and it works at its best.
For Instance: On every social media platform, whether it’s Facebook or Instagram your eCommerce store will always provide a backlink on the brand’s page. This is how visitors will be able to find your sites through social media
3. Engage with your Target Audience
Another benefit of social media networks is that it also offers it is the best platform for communicating with potential customers and any other advertising channels, They are so easy to engage in conversations with audiences who are interested to know more and buy your products.
Top Social media marketing strategies for E-commerce
Social media marketing is the overall section of marketing strategy that aims to engage with your customers through social media
If you want to bring in more customers, follow these effective social media marketing strategies for e-commerce business
1. Create a strong profile for your social media page
The most essential and very first strategy of Social media marketing is how you are presenting yourself in front of viewers, yes!! I am talking about the Profile page. Whenever a viewer wants to buy something from you, firstly he will visit your profile, that is the first impression you can grab from your customers while having a professional and well-maintained Profile whether it’s your Facebook, Instagram, Twitter, or Pinterest account.
Your profile should include all information about your business, a short and crisp bio, include a website link, etc. It should look like a professional page, which creates a good impact on your business.
2. Invest in Social media paid to advertise
According to e-commerce social media, stats 89% of marketers use social media channels in their brand marketing efforts, such massive use of Instagram paid ads by owners which is the best social media platform for e-commerce confirms that social ads are beneficial in elevating customer engagement, and reach. But before investing in Instagram ads get to know effective Instagram marketing tips for e-commerce, and, make sure the audience of that platform resonates with your customer base.
The main motive is to elevate your brand image and the level of communication with your target audience.
3. Have Promotional offers
Discount offers & giveaway campaigns is an effective Social media marketing strategies for E-commerce, If we talk about the example Lenskart is the perfect example for that. Lenskart, which is an e-commerce company for Eye care and spectacles, is doing a great job and has gained a lot of success in its promotional social media campaigns where they provide on any new registration. One of their campaigns has garnered as many as 1.6 million hits on Facebook and 6000 plus tweets on Twitter, which is a great achievement. Similarly, Creating polls in your posts will help you engage with customers and provide you with good insights, which can help you know your audience’s thought process and behavior.
4. Implement User- Generated Marketing Strategy
Customer reviews are a powerful way to build social proof that in turn helps to convert new customers. As, 85% of consumers are known to trust product reviews as must as they can trust a recommendation from their trusted people family, and Friends. A lot of these reviews can be profitable to you if you reshare their tags, and mentions in your posts and Stories, it creates a great impact on the audience. You can also invite your experts to go live through social media channels to help you grab attention and influence for positive results.
5. Create a video strategy on YouTube
As we know Youtube is the third most visited website in the world, so you can take advantage of it by doing Social media for e-commerce on youtube. In fact, there are so many ways in which you could use YouTube effectively for Ecommerce business. This includes:
- Youtube ads to reach out to a large audience.
- Partner with other Youtube Channels, especially those run by Influencers to inspire connections.
- Youtube features like youtube shorts and conducting product demos or influencer marketing in ecommerce.
6. Leverage the power of Influencer marketing
This is one of the most trending Social media marketing strategies for E-commerce, I hope you all are familiar with Influencers on social platforms. Influencers who have a good number of followers on social platforms can go a long way to boost the reach of your brand. This is not only a strategy but a truly trusted approach, You only have to choose the right influencer for your business and they can help you a long way. In this Era, Influencer marketing in e-commerce is on top when it comes to promoting any product or service.
According to a study, Influencer Marketing Industry Reached $16.4B in 2022. and Global Influencer Market size was valued at USD 10.39 Billion in 2021 and is poised to grow from USD 13.86 Billion in 2022 to USD 139 Billion by 2030. Source
7. Add relevant Hashtags
Hashtags are the trending step you can have in Social media marketing strategy. Posts with hashtags get 60% more likes for your post, it is the way people can find your content while searching for something related to your content or tags. For example: If you are posting skincare products so you must add relevant and trending hashtags for your post so that people can catch your brand. This can improve your brand Identity and boost engagement as well.
8. Embrace Instagram Reels for marketing
Instagram Reel is the most effective tool for promoting your Ecommerce business. As Instagram is rolling out new ways to create, share and drive more and more engagements with Reels. This feature by Instagram allows users to create video clips by adding music and quickly gained popularity all over the world.
Now, a series of updates have been added by Instagram Reels with new creative tools, and new ways to drive engagement. The new features of Instagram include:
1. Enhanced remixes
2. Trending Filters
3. New templates
4. Reel Insights
And the ability to boost reels as ads
Ecommerce social media stats
- The social commerce market size is expected to hit $1.3 trillion in 2023 (Forbes)
- According to the report, each month 7.5 social media platforms are visited by users (Influencer Marketing Hub)
- Facebook and Instagram are most used to learn about, discover, and buy fashion apparel products in the world (Retail Dive)
- The amount of time internet users spend on social media is now higher than ever — 151 minutes per day. (Sprout Social)
- Retargeting ads are the most used among marketers, with 77% of B2B and B2C marketers alike saying they use retargeting as part of their Facebook and Instagram advertising strategies. (Sprout Social)
As we know, The future of Social media marketing for E-commerce is going to be brighter and brighter in the coming ages, because already billions of people are present on these platforms. So for having a brand identity for your E-commerce Business In social media, you should have a basic guide on how it works and how it can benefit you.
This guide will definitely help you build your E-commerce business more stronger and effectively.