Valentine’s Day week 2022 is arriving soon, Couple must be hunting a place to celebrate the special day. This is the best time for a restaurant owner or manager to come up with some attention-grabbing ideas. Such as introducing Valentine’s day special menu, Dine-in offers for couples on valentines day, Romantic Music, Events, actually there is a lot more marketing ideas for restaurants on Valentine’s day which you can implement to increase footfall.
1. Promote Valentine’s Special Couple Packages
Special Day is known for a special menu, Conduct a meeting with your chef and create a valentine’s day special menu. Offer combo packages. Like Make special couple package and keep prices such as 2999, 3999, or 4999/- for a couple.
Promote what you are offering in starters, main course or desserts. That will make your customer take decision quickly.
Plan something for Valentine’s day home delivery menu for the people who are sitting and enjoying at home. Try to be innovative with plating, For example, you can present red velvet pastries in the pattern of hearts as well as with the red rose leaves.
2. Live Musical Events
Listening to music while enjoying a meal. Is there anything better? Combining two pleasures is a treat for your customers. The best you do for your customers on Valentine’s day.
People love live music, what you can do is, Find the right performers or band for your demographic. Promote the live event on social media, in-store by keeping an eye-catching poster. Instruct them to play for a client, on request.
Using Facebook and Instagram’s live functionality to promote your shows is a fantastic idea. Create stories based on the atmosphere of these events as well. Another great option is Instagram TV, which allows you to share videos of the top songs from the night to spark your customer’s curiosity.
3. Capture Special Moments
Who doesn’t like to capture the moment right?
Couples would love the picture of the lovely moments, they Spend together. Most people find the day best to propose to their loved ones. Catch those beautiful moments (But ask before taking a picture) and present them to your customers, which they can keep as a token of love.
Else, Share a picture on your social media page and tag the customer, this will gain customer attraction to you. That way you can leverage social media on Valentines’ day.
4. Promote on Social media: Publish Reels
Instagram Reels is the best way to catch the attention of the young crowd if you don’t know, Instagram users are spending an average of 28 minutes on the platform daily (Source: Hootsuite)
Sharing reels on Instagram grab more attention than a single image. Publish stories & reels are the best way to tell people what you are offering on Valentine’s day. People specially youth spend most of their time watching and making Instagram reels, Time spent on Instagram in India after reels launched increased by 3.5%
5. Offer Themed Table arrangement
Your customers will have memorable moments wrapped in emotion at the time of their visit if you have a nice place and excellent presentation.
On Valentine’s day, people look for theme table decorations using candles and flowers to get pleasant vibes and romantic touch.
Offer people personalised arrangements. Tell them you are open for Valentine’s day table decorations on order.
You can organise an event a day before or on the same day and give a personalised photo frame or personalised Valentine’s gift to the couple so they will feel good at the
6. Promote Loyalty on Special Days
A loyalty programme is the most effective approach to keep customers engaged and encourage them to spend more money. It increases the lifetime value of a customer. You can start offering cashback on all purchases.
14% Cashback on order Rs. 1499/-
18% Cashback on Order Rs. 1999/-
25% Cashback on Order Rs. 2499/-
On Valentine’s day, you can promote cashback & coupons like 20% off, 50% off and more. Send cashback as Valentine’s day gift to customers. Give them a reason to love your brand.
Start Giving Cashback to customers on every bill. Get Bingage Customer engagement & Loyalty Tool, Increase repeat purchases, the average spending of customers, overall sales & Revenue of your restaurant.
7. Take Care of Singles 🙂
Valentine’s day is for couples but don’t neglect the bachelor crowd. Let them feel that you are caring for singles also.
Golden tips– Create Valentine’s day home delivery offer for those relaxing at home. You can advertise the offers and special menus on Facebook & Instagram, stories. Take help from food bloggers and influencers whom people follow the most. Currently, influencer marketing is in trend, and businesses are gaining profit and visibility.
So, These are a few Best Marketing ideas for restaurants you can try this Valentine’s day, The most important part is to make your customer happy and give them some memorable moments they wished for. Do what is right for your business, train your staff, be real, don’t go for over reservations, try to give a better experience to customers and make their day special.
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