So 2019 is coming to a close, people must be started planning for the evening. This is a great time to come above all the daily restaurant task like ordering and cooking the same food and serving the favourite dish of customers. Leveraging holiday season is one of the important factors of making a business successful.
The holiday season is the best time to boost your sales by utilising unique new year restaurant promotion ideas that can be implemented with fewer efforts ad actually fruitful for the business.
Simple Restaurant Promotional Ideas for the New Year –
1. Hold Live Musical Night
You don’t need to arrange the party on a grand level if the budget doesn’t allow, it takes a lot of efforts and financial resource but live music is something that can run the musical scale from rock to classical piano or instrumental music, depending on your target customers.
People must be searching for the New Year events for 2019, it will be great if you add your name too! Plan and promote your new year event on social media.
2. Go with Mild decoration
You don’t have to spend large bucks on decoration and all! Colourful balloons, designer hats, simple noisemakers can go well. Yes, what you can do is, do it creatively. Pic a theme and decorate accordingly.
3. Fixed a Space for kids
You can arrange a completely separate set for kids to enjoy. It often happens parents are busy taking care of their child and do not enjoy completely, one thing you can do is make a side platform for kids offering fun and entertainment activities for kids. This way both parents and kids can enjoy the NEW YEAR Party.
4. Offer New Year Special Deals & Combos
Offering Combos in trend now, it is shown in the study that combos deal attract customers, The attractive prices that you offer on a combo offer will give the result of increased sales of multiple products at once. Approaching a customer for infrequent products can be tough but can be easily achieved with combo offers.
And for that, you don’t need to create a completely different menu, instead of that use creative Restaurant chalkboard signs put it in outside the restaurant and start advertising.
5. Create a Hype on Social Media
Social Media has become the primary mode of an advertisement on every special occasion, the Importance of social media marketing is equivalent to the restaurant as well.
Plan an NYE offer and start advertising on social media prior to 3 weeks, Be constant in the last 10 days, remind people and create a sense of urgency by offering a last-minute discount. You can also go with influencer marketing because this is high on-trend in recent times.
6. Double the promotion on Christmas
A study by Eventbrite, 56% of people decide new year’s party venue at the last minute so, Christmas is a good time to promote your restaurant’s for the new year. Double your promotion between Christmas and new year so that you’re on the mind of people while selecting New year party venue.
7. Promote via SMS
SMS Marketing is one of the best ways to catch the attention of customers, however, you should have to write catchy new year promotion message for your restaurant.
Personalised marketing campaigns can go well, offer personalised vouchers to your loyal customers to make them feel special.
New Year is around the corner! Here’s your new year gift from “YOUR CAFE NAME”
Collect your Rs. 250 Free voucher Now!!
Use code – Priya250 to get discount on bill.
Valid till 31 december 2019.
8. STOP Offering Loyalty Points!
Don’t be shock guys, I am not saying to stop using a customer loyalty program for restaurants but here I’m suggesting to drop point-based loyalty program as they are not at all in trend. It confuses customers and they not even show interest.
This new year offers cashback to your customers, here at Bingage we are offering cashback loyalty program in which you can create a digital wallet of customers and start giving them cashback as purchase reward.
Confuse how it works? Ask for a Free Demo Now!
9. Leverage Your current customer database
According to the NRA, 30% of people prefer to dine at the restaurant they usually go to during a special occasion.
A special occasion like new year, Christmas and other holiday seasons are the best way to get repeat customers.
A Repeat customer has 10X times worth than a new customer.
You can then offer a special new year discount and promote it through personalized SMS and emails and get assured that they choose to dine at your restaurant to celebrate the new year evening.
10. Encourage Referrals
Reward people to spread the word about your restaurant like your existing customer come with a new customer and the second one make a transaction, the first person will get a special voucher. Word-of-mouth marketing is magical, 91% of people trust recommendation on their close friends and families. A restaurant referral program helps with that.
Suppose – A is your regular customer, B is a good friend of A. Now if he will refer B to your outlet he will get a voucher of Rs.100 or something in free!.
11. Get Ready for the execution
It’s a more or like tips for making new year party a grand success.
Make sure you have complete stock for the evening coz moving out of liquor or food is not a choice. Double Check out your inventory, cutlery, dinnerware, glassware.
Trained your staff to handle workloads, improper management can cause bad customer experience. checkout bathroom and cleaning supplies as well.
12. On the Spot Promotion
Sounds interesting right? People who are joining definitely going to upload pictures about their experience. Make a Personalised hashtag and approach them to use in each post they are sharing. The smartest way to be in trend! To catch the attention prospects. Perhaps for the next occasion, they recognise you on the top 🙂
This is like an add-on, you can Gift a token of love to your Special customers, like Small goodies, sweets, with a new year card to make them feel unique.
Attach your restaurant contact number card with it. So that people can call and reserve the table for next time.
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