Running a restaurant business is a bit challenging but rewarding profession. Apart from the daily task, one needs to put extra efforts on marketing and promotions. We are living in a digital era thus social media marketing is an unavoidable part of running a modern business. Social media for small business tend to capture the audience and keep them engaged with brands.
With regard to social media for restaurants, there are more factors to consider which include determination of what content to post, how to write about it, and how to make photos that are customer-friendly and proper social media monitoring. Look at the following social media marketing stats –
The important elements of the best social media marketing for restaurants are simple and easy to manage. In this article, I explained top ideas to get started on a social media strategy as well as sharing motivating examples to apply on Facebook, Instagram and Twitter.
First, Let’s take a look at some facts and figures on online marketing –
93% of consumers admit that online restaurant reviews influence their decisions (Forbes)
84% of consumers trust online recommendations (inc.com)
75% of consumers use Facebook to decide a restaurant to eat out (Social Media Monthly).
68% of consumers are ready to spend more than 15% for the same product or service if they are convinced they will have a satisfying experience.
Why Social Media for Restaurants is Important?
Social media marketing is important for restaurants because it gives business owners the opportunity to advertise their menus by posting beautiful visuals, engage with the audience, and build a positive image of their brand among potential customers.
A. Social Media helps to market your Restaurant Menu
If you want to tell people how great your food taste is, first you need to show them how it looks. Platforms like facebook Instagram, Pinterest and others allow you to post pictures of your menu and dishes.
B. Social Media Gives You Insights Into target audience
It offers an opportunity to establish your brand among the public. It provides you with a better sight into who are your potential customers. Consistent posting on account will increase your social reputation as well as give a reason to your customer to keep engaged with your restaurant. The social media analytics tool can help you to get your page performance insights.
C. Social media lets you connect with the public
It makes a restaurant owner’s job easier to connect with the audience. Being engaged with people on Facebook, Instagram, and Twitter make your customers feel appreciated. They feel connected with your brand.
D. An affordable way of marketing
Social media platforms are the best to market your business with affordability. Almost all platform allows you to promote with zero price or less price.
What you need to do on Social Media
Let the world know you exist. Prove your place is better than your competitor’s. Make them stop by following these restaurant social media marketing tips –
1. Don’t leave your social media profile Incomplete
Restaurant social media marketing begins with the basic task of creating a professional profile on Facebook, Instagram and Twitter.
Facebook and Instagram, these two are primary focused account but you also need to create an account on Twitter, Pinterest also.
proper on Instagram like this –
Your all social profile should all information related to business, short description, website, address and on facebook upload menu of your restaurant.
A proper restaurant social media profile create a possitive impact on public as well as develop a unique branding.
2. Post Eye-catchy Photos
Posting attractive visual content grabs the attention of viewers.
If your dishes look good, people start noticing it.
Make sure do not post fake photos, only post the real pictures of your dishes with high resolution, that will look great and can attract viewers.
Take a look at this picture posted by Mitti Cafe Indore
Buffer ( A great social media managing tool) presents some interesting numbers on the importance of good images with content –
A. Text with good visual content get 94% more views
B. What people retain is..80% what they see, 20% what they read and 10% what they hear.
According to Canva ( an online graphic designing tool)
Facebook posts with images receive 2.3 times more engagement than without image.
You need to show off what you are serving.
3. Be Interactive with people
Only creating a Facebook profile is not enough, you must have to participate, engage and communicate with people by adopting different techniques like you can ask questions, organise online events, competitions etc.
like recently mother’s day has gone, many restaurants organised mother’s day parties and events to engage with people. You must have seen various online mother’s day advertisement by a restaurant to invite buzz.
I am sharing one of them here –
4. Online contest boost engagement
I have already mentioned in the 3rd point, organise a social contest that can attract viewers and encourage them to respond. It grows closer relationships with customers and increases customer retention. This type of contest having monitory benefits engage the audience and influences them to participate.
5. Emojis creates a personal touch
Emojis create a touch when you use emojis within the text it relates and develops emotions.
Data from Zazzle media reveals that social media posts having emojis got 57% more likes, 33% more comments and 33% high share rating.
Amazing right?? A positive emojis with text influence human emotions and attracts them. There is so many food emojis available that you can use, but use them in a reasonable amount.
6. Run Facebook Ads
This is a great marketing tool for a restaurant that provides better targeting option with less cost.
Facebook statistics clearly showing that around 2.7 billion people use Facebook. It is a massive platform where you can advertise all around the world with less cost than advertising on newspaper, radio and other traditional media.
7. Re share Customer’s Content
Social media is the best platform to encourage influencers to market your brand. many people are doing influencer marketing on Instagram. Share user-generated content and tag them into your post. Encourage user to share pictures of their food of your restaurant, you can also run hashtag campaign for promotion.
8. Collect Customer Feedback
Customer feedback is valuable for the restaurant for long term success. You should analyse customer’s online reviews about your restaurant and mentions. Restaurants receive both negative and positive reviews, an important thing to consider is to know how to respond to online reviews.
Customer feedback software for restaurants can help you with this. Try it Now.
9. Use of Hashtags
Post with hashtags gets 70% more likes on social media. Hashtags allow the user to find your content. For example, if you are posting a food picture, you must include trending hashtags for food. Social media agency uses a social media monitoring tool to get insights on trending hashtags. Using relevant and trending hashtags improves views and engagement.
10. Use Social Media Monitoring ‘
Analysis of performance and activities on social media is important to plan future moves and social media marketing strategies.
Social media monitoring tools help to get insight into your online reputation.
it is best in –
Finding new customers
Analyzing trending hashtags
Overall brand social presence management
Conclusion – Social media marketing is an important part of the growth of restaurants, I hope these ideas would help you to boost your social reputation, revenue growth and get customers for your business