Today shoppers trust reviews and recommendations before they trust a brand. They turn to their friends and seek out reviews before they even think of buying products from a brand they’ve never heard of.
Bringing Influencers marketing for Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience.
Whether you choose Instagram, Twitter, Snapchat, or YouTube? Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.
According to a study, Influencer Marketing Industry Reached $16.4B in 2022
E-commerce businesses are making huge profit day by day by having Influencer marketing strategies to promote their products and services. Yeah, that’s no surprise, just look at the above study. So if you’re running an Ecommerce Business and you’re not allocating time and budget to influencer marketing, you’re not on the right path in business.
However, if you want to know the power of influencer marketing and want to make huge money ( As a well-wisher, of course why you should not) here’s a guide to doing it correctly.
What is Influencer Marketing?
Influencer marketing is a marketing strategy that uses people who are well-known by the audience (as influencers) to promote a brand in a large market. It enables businesses to collaborate with individuals who have a large number of followers on social media platforms.
Here is an Influencer marketing examples, A E-commerce brand can ask a person with a large following to publish social media content that promotes their products or services.
If you are wondering how brand use Influencer Marketing , so its look like this:
Why does an E-commerce Business need Influencers?
As we know social media marketing has become a powerful platform as around 93% of people is on social media today.
As a result, social proof is powerful and matters to most people. As per the research conducted, it is found that nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer has purchased as a result of Tweet from an influencer.
This is an effective marketing strategy to build trust and brand recognition, it not only brings loyal customers but also encourages the present customers. Hence ,there are many benefits of Influencer Marketing in Ecommerce as it can drive more traffic to your business,sell your product, you can build personalization in ecommerce business by having personalized influencer marketing campaigns, and this way you can earn customer engagement too. Get the best Customer engagement strategies for your business right here.
Importance of Influencer Marketing for E-commerce Business
Consumers today are craving genuine recommendations. It is the reason 90% of shoppers read reviews before buying a product.
So, coming next, let’s discuss some of the importance of Influencer marketing for Ecommerce and how it will help you to scale up your e-commerce business:
1. Increase your Brand Awareness and Visibility
Using printed advertising material, Blogging without any promotional activities is outdated now. The Target audience believes in influencer marketing and finds it more engaging and genuine than conventional advertisements.
Let’s have a Shopify example for this:
A Shopify store gets 220k pageviews on a product through a social media giveaway. Thus Influencer marketing can help you run this kind of giveaway to showcase your products and services.
When such people recommend your products with a detailed view in their posts this creates a great impression and hence increases Brand Awareness.
2. Build Trust
Building trust among your customers is not an easy job, it takes years to gain loyal customers for your business. As trust leads to a long-term relationship with customers and it’s essential for new e-commerce brands to build trust with customers and influencers who have been there with them for a long time can help you do this.
3. Reach Right Audience
Around 70% of the content is targeted to the wrong audience, the audience that does not like online shopping or who are least interested, but with the help of Influencers, you can reach your targeted audience and the right people at the right time.
4. Grow Traffic and Revenue
Influencer marketing is the best way to grow traffic from your audience as they influence their followers to make purchase decisions wisely and towards them which also helps in growing revenue.
As per research, Social media platforms for Influencer marketing is used by around 66% of brands as it increase their sales revenue. After seeing a product promoted on either YouTube, Instagram, or any other social media platform, most people purchase it.
Influencer Marketing Statistics for E-commerce Business
Let’s discuss some of the top Influencers marketing statistics in Ecommerce
- 72% of marketers used Instagram for influencer campaigns in 2022.
- 17% pay to invest in influencer marketing for the first time in 2023.
- 38% of marketers say generating sales was their top goal for their Influencer marketing in 2022
- Influencer marketing grew 28% in 2019— that’s more than double the growth email enjoyed in the same period.
- In 2017, Google searches including the term “influencer marketing” by 325%
How to Create an Influencer Marketing Strategy
If you don’t have a marketing strategy, being a business owner is not meaningful to you, every business owner should have an extraordinary strategy in their mind, and Influencer marketing is a part of it.
When you have the right marketing strategy in your mind its easier to identify the right influencers to measuring a positive result
You might be thinking of How to Start Influencer marketing for your Ecommerce business? Here is the answer for that:
Starting an Influencer marketing is not as simple as it appears to be.If you want to use this marketing to its full potential,getting it right is the must. You should set a goal by thinking about the outcomes to want to achieve, After you.ve decided to create an influencer marketing tou also define your target audience, Shortlist the best influencer by using various tools,don’t be in a hurry to choose the individual, then craft your campaign by creating a good content for your product.
Let’s get down for some Influencer Marketing strategies below:
1. Set your goals
Just think about the outcomes you want to achieve from your influencer marketing campaigns. This will let you know what metrics you should keep your eye on.
If you just want to increase the followers it’s not that tough, but if your goal is to get more sales and revenue and you have to pull your socks up and need to work extra before launching any product, Like proper customer data, tracking source, etc.
2. Identify your Influencer marketing Channel
The social media channel you will use for your marketing will depend on your audience. If you are looking for the trending one, nothing can be better than Instagram.
Prepare a type of content you want to deliver to your audience through Instagram posts and Reels. Get the best Instagram Marketing tips for your Ecommerce Business here. As Influencer marketing Instagram’s professional dashboard has extended the craze for reels and posts and one can create link stickers available to all accounts. Also, youtube has partnered with Shopify so you can create a live shopping experience which is also one of the good marketing strategies.
3. Get the right tool
Get the right Influencer marketing tool to find your influencers and get ahead of the game, after you got your influencer, connect with them and start managing your marketing campaign from start to end.
Some top tools that will help you are as follows:
4. Shortlist Influencers and get in touch
Use the tools and create a shortlist of influencers you’d love to work with. And while searching for Influencers keep certain things in your mind:
- You should be very clear about what kind of influencer you are searching for.
- Check followers, engagement levels, and account status of the following influencer.
5. Build a good relationship with Influencers
Before starting influencer marketing, building a good relationship with your influencer should be your top job. Securing a contract with an influencer is just the first step. It’s up to you now how you’re going to manage the relationship. The more you will get in touch with your Influencer the better is for your E-commerce Business.
Influencer Marketing is just like other marketing efforts you are putting into your E-commerce business, it also needs a healthy strategy. It’s all about finding the right influencer to partner with and working with them to create a create the kind of content that is most liked by people on Social media platforms.
Thus, Influencer marketing will help you get your products quickly in front of your Targeted audience which is one the more profitable strategy than others. The only thing you need to do is to design a good marketing strategy for your business and a way to are choosing your influencer.
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