Customer Feedback plays an important role in every successful business.
In the Restaurant industry, without satisfied and happy customers, it would be difficult for restaurants to be successful and steadily grow in the market.
In short, Customer’s opinion is a great resource for enhancing customers experience and getting necessary action for future improvements.
Related Read: 11 Key elements to make your Restaurant successful
“Clear feedback is the cornerstone of improvement.” According to Sir David Brailsford.
What is Customer Feedback?
Customer feedback is information provided by customers about the experience they had with your business, which clarifies either they are satisfied or dissatisfied with a product or service provided by you.
Research shows that 92% of people will stop visiting a restaurant after just one bad dining experience, but 90% say they’ll return to that restaurant if they are able to speak with management. (Source)
Importance of Customer Feedback in the Restaurants –
Being a restaurant owner, you try your best to give to satisfy customers needs, to make them happy, and to gain customer loyalty. But sometimes it’s hard to find faults in your own work when you’re working hard.
That’s is where customer opinion matters a lot…
Be it food, ambience, interiors, lighting or anything, actual reviews from customers helps to identify mistakes and clarify needs and expectations of the customers, so while making the next improvements plans one can consider all these important points and enhance customer services.
Best Ways to Collect Feedback in the Restaurants –
Today’s restaurant owners are using customer feedback system which helps with real-time analysis of customer behaviour. If you are using a complete 360° restaurant management system, customer feedback management will come along with all the features. Which enables collecting feedback via a digitalised customer feedback form in restaurants.
5 Benefits of gathering Customer Feedback in Restaurants –
1. Measure Customer Satisfaction –
Customer loyalty and satisfaction is an important pillar of a successful restaurant. There is a strong connection between customer satisfaction and business performance. Feedback helps to measure your customer’s happiness after having an experience in your restaurants.
Ratings from customers easily estimate the level of satisfaction and business performance in the current situation.
Related Read- Learn How to Gain Loyal Customer in the Restaurant
2. Gathering feedback shows you value their opinions –
When you ask for feedback it makes them feel that you care about their opinion. Involving them in shaping your business get them to feel more attached.
Listing to customers builds a strong customer relationship management. This is the best way to earn loyal customers who will act as brand ambassadors and spread positive word-of-mouth for you.
3. Feedback Helps to Create Best customer Experience –
If you focus on providing better customer experience at every touchpoint customers will stay loyal to your brand. Naturally, the most effective way to give your customers an amazing experience is asking them what they like about your service and what should be improved.
That’s what Restaurant feedback does 🙂
Related Read – Top 5 Qualities (Expected) of a Restaurant Owner (3K+views)
4. Feedback Increases Customer Retention –
A satisfied customer will stay along with you. An unhappy customer will eventually find a better option and leave. And hope you don’t want that…
So Feedback helps to detect areas where you should bring improvement. Every single time when a dissatisfied customer raises a mistake, you can immediately respond and find a solution to fix it, make sure to not repeat again.
Related Read – How to Respond to Angry Restaurant Customers (HEARD Method)
5. Customer Feedback Stronger Business Decision Making –
One can’t make business decisions based on loose guesses when you in the industry which is highly competitive!
A Successful Restaurant owner works on data or we can say based on numbers. Gathering customers data and manage it with the help of restaurant management systems strengthen future business strategies.
Related Read – How to Become a Successful Restaurant Owner (Golden tips)
Thus Customer feedback is a prominent source for collecting tangible data that is useful in taking important business decisions.
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